How Does AI Work? And How Can You Use AI to Improve Your Life?

In a world where technology continually shapes our lives, artificial intelligence (AI) has emerged as a game-changer, revolutionizing numerous industries. But AI refers to so many different types of systems, each with its unique capabilities and best-suited applications. For someone just getting started, it can understandably seem overwhelming and complicated. But by understanding how each AI type works and what it is used for, you can understand when and where you are using it. You can also understand the broader landscape and how even simple programs are relying on AI to operate. AI is often the foundation for business, but with a little massaging, you can find the right tools to use it in your life, all without exposing yourself to personal harm.

First, if you haven't already, check out our AI glossary. Here, you can get up to date on key terms and definitions within the AI landscape.

Ok… let’s dive in!

When Cele thinks about AI, our goal is to use it to help you with a stressful situation or problem. We approached AI through the lens of gift giving. By answering a few questions about who you are buying for, our AI can sift through options to recommend the most thoughtful gift ideas, ones that are catered to that person. The advanced AI algorithms are able to make connections between the recipient's personality, interests, and lifestyle to suggest gifts they'll genuinely appreciate.

For instance, if you indicate the gift is for an adventurous world traveler, Cele may populate travel-themed gifts like this world map, passport holders, a water-proof dry pack, and more. If it's for a stressed out coworker, Cele can pull self-care focused gifts like high-quality linen blanket, essential oil kit, or yoga equipment. Cele's AI solution evaluates millions of data points to optimize the suggestions. But the difference between Cele and many of the gift finders available, the recommendations are dynamic and personalized. That means, Cele will include your preferences, as well as the recipient in its recommendations. If you prefer to buy from mission-oriented retailers, Cele's recommendations will tilt in that direction. If your recipient seems to like tech products, you'll get more trendy, tech-focused ideas. How you ask? Simply use the site as intended. Rate products, put them in your stash, and add members to your fam. Over time, our AI will get more focused and suggest personalized and relevant gift ideas.

Prices are at time of writing

World Map - Novia

Cotton World Map Wall Art from Ghana - $499.99

Passport Bag From India - Novica

Deep Red Olive and Yellow Hand Woven Passport Bag from India, "Kaleidoscope Traveler" - $19.99

Akona Tanami Roll-top Sling Dry Backpack

Akona Tanami Roll-top Sling Dry Backpack - $60.00


Laguna Ocean and Natural Blanket - $506.00

Be Rested Essential Oils

Be Rested Essential Oils Wellness Kit - $39.99

Home Seet Om Yoga Mat

Home Sweet Om Yoga Mat - $124.00

Our goal is to streamline this once time-consuming, challenging process of finding the perfect gift into an easy-to-use platform. The AI handles the heavy lifting while the giver reaps the rewards of Cele's emotionally intelligent recommendations. We're aiming to remove the guesswork and get straight to those thoughtful gifts, ones that will surprise loved ones and colleagues.

AI Helps Us Get From A to B

You likely use AI assistants throughout your personal life already. For example, ridesharing services like Uber and Lyft. Their apps use machine learning algorithms to predict arrival times, calculate optimal routes, and automate dispatching cars during high demand. GPS tracking eliminates long wait times and uncertainty about when the ride will arrive.

For drivers, the AI tracks trip data like mileage, time, and navigation to optimize their efficiency on the road. It monitors traffic patterns to suggest the fastest routes in real time, ensuring on-time arrivals. Behind the scenes, deep learning algorithms crunch historical data to forecast demand across neighborhoods, cities, and regions. This allows the apps to adjust pricing and driver availability to meet needs.

While many believe that Uber and Lyft revolutionized the taxi industry due to their ease of ordering a ride, it was their AI that really made the difference. By using the predictive power of AI to understand the best routes, pickup spots, and commute time, these companies were able to revolutionize transportation for millions of passengers. The automation and personalization derived from AI delivers an unparalleled on-demand experience not possible just a decade ago.

AI Music and Movie Recommendations

Entertainment services use AI similarly to improve recommendations and serve up personalized content you'll love. Spotify's Discover Weekly playlist leverages AI to study your listening history and suggest songs and artists you may enjoy but have never heard before. The more you use Spotify, the better the algorithm gets to know your audio preferences.

Netflix also harnesses AI power to analyze viewing history, ratings, search data, time of day, and other factors to recommend shows and movies aligned with what you like to watch. The AI considers context like genre, tone, cast, release date, imagery, and more to find the most relevant titles. This enables effortless movie nights without aimless browsing. Not only does your movie night become easier, but Netflix can use that information to make movies that their customers are more likely to enjoy. We see this “Streaming War” going on across the entertainment industry, it’s not necessarily because it’s easier for the consumer or cheaper for the Apple or HBO. Instead, companies want to leverage consumer watching behavior so they can compete better in their own movie and TV productions. If you look at the history of Netflix, you’ll see their slow evolution into the production giant they’ve become today.

Dating apps like Hinge use a specific AI called collaborative filtering, a technique that looks for patterns between users with similar interests, to suggest compatible potential matches. The AI considers your preferences, swiping habits, and profile details to auto-recommend profiles you're likely to enjoy based on statistical probability. This saves the hassle of swiping through irrelevant matches.

In these cases and more, AI removes the struggle of decision making. The technology works behind the scenes to learn about you and curate suggestions tailored to your taste. This allows for more personalized, relevant recommendations than a manual human touch could deliver. AI gives services like Spotify and Netflix an omniscient grasp of your preferences that gets smarter over time.

Smarter Voice Assistants

Of course, AI assistants like Siri, Alexa, and Google Assistant directly engage with everyday tasks upon command. Through natural language processing, they can interpret questions, translate voice to text, respond conversationally, and perform requested actions like setting alarms, controlling smart home devices, making calls, and more.

The more you interact with the assistant, the better it adapts to your speech patterns, vocabulary, voice tone, frequently asked questions, and daily habits. The AI assistant leverages this familiarity to deliver faster, more personalized responses each time. With broader connectivity across apps, services, and devices, the capabilities expand even further.

AI assistants provide a seamless, conversational portal to everyday information and needs. No more fumbling to set an alarm clock or look up a recipe - just speak your request and the AI handles it. They become personalized hubs anticipating your behavior as virtual assistants.

One can imagine, if AI voice assistants like Alexa become popular, and those companies can improve their AI with new advancements from firms like OpenAI and Anthropic, could their comprehension capabilities expand and grow? As other forms of AI, like robotics advance, could they be merged? Time will tell AI’s advancement will impact the AI voice assistants, which seem to be on the decline in recent years.

Smarter Emails

Even email gets an AI upgrade to improve the experience. Google's Smart Compose for Gmail uses AI to generate suggested full sentences in real time as you type messages. Drawing on linguistics algorithms and your past emails, it predicts whole phrases likely to fit your writing context and style.

Accepting suggestions can dramatically accelerate this writing process. The AI considers your typical greetings, closings, and tone based on previous conversations. It autocompletes boilerplate language while allowing personalized expression. Over time, Smart Compose adapts to the way you specifically write emails for even more tailored recommendations. Time will tell how Microsoft plans to incorporate this technology into MS word and other writing platforms. Today, word suggestion manifests itself through one or two words or ending a sentence with common phrases. Tomorrow, entire paragraphs may be suggested to you once the email title is entered.

AI Across Industries

These are just a taste of how artificial intelligence enhances routine tasks in mostly invisible ways. AI lurks behind the scenes from transportation to shopping to entertainment and beyond. It may simply present itself through frictionless experiences, personalized insights, and predictive recommendations that better suit your needs.

But make no mistake - enormous AI power is running in the background. Given more data and interactions, the machine learning algorithms exponentially improve. AI opens doors to streamlining processes that once seemed time consuming and complicated. This benefits both consumers who want smoother experiences and companies that wish to gain intelligent insights from the world’s data.

AI is transforming industries including:

- Healthcare - AI is assisting doctors with diagnosis, treatment plans, medical imaging analysis, and more to improve patient outcomes.

- Finance - Banks use AI to detect fraud, analyze investments, provide personalized wealth management advice, and simplify loan applications.

- Manufacturing - AI optimizes supply chains, predictive maintenance, automated assembly, quality control, and smart robotics to boost production.

- Cybersecurity - AI algorithms identify threats, detect intrusion, scan vulnerabilities, and secure data through pattern recognition and automation.

- Marketing - AI analyzes customer data to optimize ad targeting, product recommendations, dynamic pricing, and market forecasts to boost sales.

The possibilities are endless and we’re really just at the beginning of the AI revolution. As we look around towards other emerging technologies, it’s possible that AI advancements will enable some technologies that seemed unrealistic, just a few years ago. When we started Cele, many told us that gift giving was too personal for any AI to help. Now, with advanced techniques, we can recommend thoughtful gifts that can help guide a buyer, shortening the time to find the right thing. Just as in dating, technology is helping us find that perfect match faster and easier than before.

However, no matter the situation, the AI should be a guide. It’s the human touch that makes all the difference.

The Next Wave of AI

Excitingly, this is just the beginning of AI's everyday impact. As neural networks evolve, AI applications will become smarter, more predictive, and more responsive in real time. Seamless voice control using AI assistants like Alexa and Siri may become the norm, allowing fluid conversations with technology.

From your morning commute to ordering groceries to setting your evening agenda, expect AI to increasingly get integrated into your daily experiences.

In coming years, AI should be able to deliver hyper-personalized suggestions and predictions that astonishingly understand your unique preferences and habits. Powerful AI across industries will zero in on your specific needs among millions of customers.

But importantly, enabling safe and ethical AI development is crucial as well. As consumers open their lives and data more to AI services, companies must ensure transparent data practices and eliminate algorithmic bias. AI should ultimately empower people, not replace them. At Cele, we value ethics and morals above all else. In fact, it's one part of our values:

Celebrate Each Other

Lead with Our Best Self

Embody Customer Cheer

We cannot CELE-brate each other, or lead with our best self, or embody customer cheer, without thinking of YOUR interests first and foremost. The next wave of AI is going to enable a cleaner, more comfortable life for most people, and Cele wants to be on the forefront of it!

With responsible innovation, the future looks bright for AI's expanding roles enhancing medicine, education, business, entertainment, and everything in between. Much like electricity over a century ago, or the internet a few decades ago, artificial intelligence is reinventing how society functions at a basic level. The power of AI is here and still growing.

Want to see more? Check Cele out at, where our AI was recognized.